Podcast

#62: Wendy Maynard, marketing strategist and consultant, gives tips on building a strong foundation

As co-founder of Kinesis, Portland’s award-winning marketing agency, Wendy has years of success under her belt, and she understands the importance of staying focused and not getting overwhelmed with all the tools and possibilities. In today’s episode, Wendy reveals the marks of a business and a pet peeve she has with certain online marketers.

Listen to this episode on iTunes

What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.

IN TODAY’S EPISODE YOU’LL LEARN:

An influencer is someone who has “stuck a stake in the ground” around one topic that they’re passionate about.

Wendy co-founded Kinesis, an award-winning marketing company in Oregon. She recently sold her part of the business to grow her own influence. She wants to work one-on-one with leaders on building their personal brands.

Wendy currently works solo with an online business manager. She’s building her own influence through online activities, guesting on podcasts, doing Facebook Live, exploring LinkedIn’s native video, writing for publications…

Advice: Don’t get too distracted by all of the available tools. Pick one social platform and start with it. Choose a few tools and get to know them well.

Reasons aspiring influencers fail: shooting past their capacity and not creating a sustainable foundation.

Pet peeve: seeing people online who have made six figures in a year or two and then “crowing to the world” that they can teach others how to do the same thing.

Wendy’s self-published book, Marketing from the Inside out, will be released by the end of the year. It’s about creating a solid business that will retain customers and retain top talent.

The marks of a business: its brand, its process, and its people.

Favorite Five

  • Book: Expert Secrets by Russell Brunson
  • Influencer: Mel Robbins
  • Conference, group, or event: Facebook Groups
  • Preferred social network: Facebook
  • Tool that you can’t live without: Clickfunnels

LINKS FROM TODAY’S EPISODE