#10: Dave Kerpen, author of the NYT bestseller Likeable Social Media, on how to harness the power of LinkedIn to expand your network and influence

Likeable Social Media was started on the heels of an extremely successful, sponsored marketing event that also happened to be…his wedding. Learn the details about that along with Dave’s three points of advice for budding entrepreneurs.

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What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.


An influencer is someone who persuades others at scale.

Dave’s company Likable Media was started on the heels of Dave’s wedding which actually was a wildly successful, sponsored marketing event at a ballpark, dubbed “our field of dreams.” Dave also has a software company and a training/coaching company.

Dave was approached by a publisher to write Likeable Social Media, and three other books have followed.

A big milestone in Dave’s influencer journey was joining the LinkedIn Influencer Program.

Dave recommends that beginning influencers “put them themselves out there” on LinkedIn and try to connect with more experienced influencers.

Dave has a team of three that helps him with writing, influence and thought leading.

Advice for budding influencers:

  • Create great content
  • Spend some money in building your audience on your preferred platform
  • Conference, group, or event: World Economic Forum
  • Build relationships with influencers in your field

Influencers are likely to fail if they don’t have a monetization strategy.

Current projects in the works:

  • A new book for influencers, The Seven Pillars of Influence
  • Writing a young adult book, Normal
  • Conference, group, or event: World Economic Forum
  • Is on the school board and may run for another public office

Favorite Five

  • Book: Give and Take by Adam Grant
  • Influencer: Seth Godin
  • Conference, group, or event: TED
  • Preferred social network: LinkedIn
  • Tool that you can’t live without: Likeable Local