#16: Ryan Foland, named a Branding Expert by Entrepreneur and Top Youth Marketer by Inc, reveals common mistakes influencers make and how to avoid them

Ryan teaches others to communicate their stories and articulate their expertise in succinct and engaging ways. He’s a communications master. In today’s episode, learn Ryan’s best pre-stage tip for harnessing nervous energy and what he recommends instead of memorizing your speech.

Listen to this episode on iTunes

What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.


An influencer is someone whose opinion you can trust.

Ryan helps influencers succinctly communicate what they do in three sentences, then in one sentence, and finally, in three words. Ryan calls this the 3-1-3 Method.

Influence Tree is a business and course Ryan built with Leonard Kim. They offer a step-by-step approach to becoming an influencer.

Upcoming project: Future Experts, an influencer program for youth.

Ryan recommends documenting your story. It’s the most powerful thing you have.

A reason influencers fail: having a short-term mentality.

Ryan’s worst speaking moment happen on stage when he was speaking on water. He had his speech memorized, but he blanked. He managed to get through the speech, but he felt terrible about his performance. Now, his advice is, “Don’t memorize. Prepare and improvise.”

Public speaking tip: Before you speak, let your nervous energy move through you. Do the “pre-stage sway.” Get in a private place and shake and move your body – you could do handstands or karate moves — which will move the nervous energy through your body.

Favorite Five

  • Book: 4-Hour Work Week by Tim Ferriss
  • Influencer: Tony Robbins
  • Conference, group, or event: Social Media Marketing World
  • Preferred social network: Twitter
  • Tool that you can’t live without: Google Drive and the Keynamics Aviator Laptop Stand