#20: Josh Bains, long-form content writer and ghostwriter, on knowing if book writing is for you

Josh believes in telling stories to build and engage your audience. Learn how the ghostwriting process works, why every influencer should have a non technology-related skill, and the sign that long-form content might not be for you.

Listen to this episode on iTunes

What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.


An influencer has a lot of responsibility and knows how to use it.

Josh specializes in writing long-form content.

Every influencer needs to have a marketable skill that’s not totally tied to technology, because technology will change.

If you like books and other forms of long-form content, long-form content will probably work for you. If Josh doesn’t see books in a potential client’s office, it’s a warning sign.

The quality of the book and the way the book comes across is dependent on the person’s story and what they’re trying to achieve with their audience.

Ghostwriting is used by many influencers. When working as a ghostwriter, Josh makes sure the relationship works for both he and the client. They spend hours together understanding the project and getting their thoughts aligned.

Favorite Five

  • Book: The Best of Plimpton by George Plimpton
  • Influencer: His wife and Seth Godin
  • Conference, group, or event: Seth Godin’s marketing seminar
  • Preferred social network: Twitter
  • Tool that you can’t live without: RhymeZone.com