#22: Phil Singleton, author and SEO expert, poster child of giving to increase influence

Too many aspiring influencers ask for help, endorsements, or opportunities before they’ve given any real value. You’ve probably heard it before — give before you take. Phil gave of his time and talents to an influencer in his life, and it paid off, big time. Here Phil’s give-and-take story in today’s podcast.

Listen to this episode on iTunes

What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.


An influencer is someone who has gained an audience’s trust.

Phil self-taught himself when he was in his 30’s. In 2005, he bartered a website build, learning what he needed to know along the way. The website brought in leads and changed the life of its owner. Today Phil’s an author and has a thriving digital agency.

Phil has a team of seven who work full-time.

As search engine algorithms have changed and as his young children got older, Phil has come out of the woodwork and has put his knowledge and services more in the public eye. He looked for someone who could bring him up to speed with a systematic approach to general marketing. Phil joined John Jantsch’s network of certified marketing consultants and offered to write blog posts, speak at events, etc., for free, in hopes that it would eventually pay off.

Later John Jantsch coauthored a book with Phil.

Phil wishes he had “put himself out there” earlier, documenting his knowledge along the way on a personal blog.

Favorite Five

  • Book: Millionaire Next Door by Thomas Stanley
  • Influencer: John Jantsch
  • Preferred social network: LinkedIn
  • Tool that you can’t live without: Ahrefs and SEMrush