#4: Chris Brogan, New York Times bestselling author of nine books, in-demand speaker, and all-around funny guy, gives timeless advice on finding your voice

From the old days of bulletin boards to modern-day podcasts, Chris highlights common threads and themes that stand the test of time. Chris reminds us that it’s okay to fail, and it’s okay to be weird. The most important thing is that you be yourself.

Listen to this episode on iTunes

What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.


An influencer is someone who may or may not be able to drive someone’s attention or awareness and possible purchase consideration towards a product or service.

To drive better human interaction through technology, first ask yourself: In a world where they can buy from anyone, why should they buy from me?

Do not mistake huge numbers for success and do not overlook small numbers which sometimes have much better interaction. Seek to work with new-version businesses. How can I make it better? How can I improve it?

Chris’ path towards becoming an Influencer: blogging > podcasting > a bestseller book

What makes ideas work is:

  1. You execute it
  2. You do it well
  3. You get a lot of good people together

There’s a common thread between the old-school bulletin boards and modern day social media platforms in that there is such a big opportunity to drive conversation around what you love the most. You create your own narrative. No need to wait to be published. No need for anyone’s approval.

Podcasting is coming back with a vengeance. What brought it back are:

  • Modern technology makes downloading easy
  • Podcast-generating networks


  • Get out of the copy-cat pattern.
  • Digital has compressed and homogenized the experience until it’s too tight. Loss and messy needs to come back.
  • Create real content that you really care about.
  • Get out of the boxes. Do something different.

Adaptability and resilience are more important than pure knowledge. Much of Chris’ learning came from figuring things out after the fact, apologizing to people, and giving refunds.

Favorite Five

  • Book: Business Stripped Bare by Richard Branson
  • Influencer: Guy Kawasaki
  • Conference, group, or event: Social Media Marketing World, Michael Stelzner
  • Preferred social network: Email – produces 84% of his revenue
  • Tool that you can’t live without: Canon G7 x Mark II