#40: Nathan Chan, founder of Foundr Magazine, gives tips on building social media audiences to grow your business

Nathan created Foundr because he saw a gap in the information that was readily available to entrepreneurs. He was looking for something different; maybe others were too. With a thriving publication now under his belt, don’t miss Nathan’s reflections on things he wishes he had done differently.

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What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.


An influencer is somebody who others pay attention to. They have a high-perceived value around a certain topic.

Nathan started Foundr Magazine because he couldn’t find a publication with the kind of information he was looking for around starting a business. Foundr provides actionable and real content to entrepreneurs in multiple forms.

Nathan and his team of about 10 offer courses and gated content. They have multiple streams of income around the brand.

Foundr started using Instagram one to two years after the magazine’s launch, which has been instrumental in growing the brand. The goal is to get people to share your content. One strategy is to form online partnerships with influencers. Quotes, inspirational startup tips, and facts work well for their brand.

Though Nathan hasn’t been trying to grow his personal brand, he believes that behind every strong brand is a great leader, and he is Foundr’s biggest ambassador. He’s had some speaking opportunities and feels he could have more if he focused on building his personal brand. That’s something he anticipates doing in the next few years.

Things Nathan wishes he had done differently:

  • Create a free Facebook community
  • Start thinking about what is Foundr and what they do so that it could be articulated better
  • Create a course platform earlier
  • Build an email list
  • Work on community-based initiatives
  • Start earlier on social media
  • Double down on video earlier, especially YouTube

Favorite Five

  • Book: Rich Dad, Poor Dad by Robert Kiyosaki and Sharon Lechter
  • Influencer: Elon Musk
  • Conference, group, or event: Social Media Marketing World
  • Preferred social network: Instagram
  • Tool that you can’t live without: Trello