#42: A.J. Wilcox, LinkedIn advertising expert and founder of B2Linked, gives tips on how to get results from LinkedIn ads

At first glance, LinkedIn ads seem pricey compared to other social media platforms, but they allow you to reach prospective customers in ways not available from any other source. In today’s episode learn the types of clients for which LinkedIn ads work best.

Listen to this episode on iTunes

What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.


Everyone influences in some way. Everyone is selling something. Find the right people to look to you and trust you.

B2Linked specializes in LinkedIn ads.

LinkedIn has the best B2B targeting on any social media platform, but it’s expensive. LinkedIn averages between $6-$9 per click.

Someone needs to interact with your brand seven times before they make a purchase.

LinkedIn ads are best for:

  • High-value ($15k+) B2B lead generations.
  • White-collar recruiting
  • Higher education

Early in his career, AJ knew he wanted to speak on stage someday.

Whenever possible, mingle and talk with your audience ahead of time to try to connect with them. But sometimes, you won’t connect with your audience for reasons outside of your control.

“Being an influencer is a double-edged sword. You can use it for good, or it can cut you back. That’s what we get for wanting to hold a bigger megaphone.”

AJ does the following to increase his audience:

  • Shares with other people’s audience — joint webinars, podcasts, etc.
  • Works on his people skills through in-person networking

Tip: It’s easy to go viral on LinkedIn because any time someone takes social action, it’s re-broadcast to their whole network.

Favorite Five

  • Book: Drive by Daniel Pink
  • Influencer: Michael Stelzner
  • Conference, group, or event: Hero Conf
  • Preferred social network: Twitter
  • Tool that you can’t live without: BlueParrot by VXi