#43: Nicole Holland, host of The Business Building Rockstars Show podcast, gives tips on authenticity and confidence as an influencer

Nicole has interviewed over 220 high achievers, and she’s seen what it takes to connect with your audience. While she believes inauthenticity is a reason people fail in podcasting, she also recognizes the need for some “armor.” Tune in to learn Nicole’s tips for balancing authenticity with performance.

Listen to this episode on iTunes

What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.


“Influencer” is about people’s perception of someone. It’s what other people say and think about you because of the value to you bring to them. The more people you help, the more influential you become.

Nicole helps online business owners increase their visibility through podcasting. She also offers coaching.

Previously a corrections officer, Nicole quit her job in 2014 and, with no network, she launched her business with an annual summit in 2015.

Nicole works alone but is currently building a team.

We’re all born with different gifts. Find what yours is and go with it. Don’t focus on what you don’t have; embrace what you do have. Doing this will give you confidence.

A reason people fail in podcasting: inauthenticity.

Tools for being authentic:

  • Recognize that speaking in a different tone or with animation for a podcast or when you’re on a stage, is not being inauthentic. It’s rising to the occasion.
  • Have awareness of how that “mask” serves you.
  • Have awareness of what armor needs to stay and want can come down.

Current projects:

  • Podcast Movement, the largest conference in the world for podcasting
  • BBRS 2017 annual summit

Favorite Five

  • Book: The Big Leap by Gay Hendricks
  • Influencer: Lewis Howes
  • Conference, group, or event: Podcast Movement
  • Preferred social network: Facebook
  • Tool that you can’t live without: Acuity Scheduling


  • Nicole H

    Thank you for this opportunity Josh! I enjoyed our discussion very much.