#44: Daniel Knowlton, co-founder of KPS Digital Marketing, on leveraging your personal brand to grow your business

KPS Digital Marketing, a full-service marketing agency with a focus on video, was founded by two brothers and has grown, largely, because of Daniel’s personal brand. In today’s episode, get Dan’s best video tips and learn how the brothers grow their business through Dan’s online presence.

Listen to this episode on iTunes

What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.


An influencer is someone who makes people take action.

Daniel has a business, KPS Digital Marketing, with his brother helping small to multinational-sized businesses generate leads through social media and video marketing.

After graduating from college, Daniel worked for about a year with a large company in London, then decided he wanted to start in own business. He went traveling around Thailand and started building his personal brand. Then he began doing digital marketing coaching.

KPS’s strategy is to build Daniel’s personal brand, get leads, and offer training and management in social media and video.

Daniel prefers doing live video because it’s more fun when you can get the audience’s feedback immediately.

A mistake he made in the past: Daniel used an automatic ‘bot to reach out to influencers to read his latest article.

Daniel’s goal is to eventually be able to just do all of the things he enjoys — speaking, creating videos, writing content.

Video tips:

  • Be patient and stay consistent with your video content.
  • Mix up your video content
  • Use video to show that you’re getting more knowledgeable in your area of expertise

Favorite Five

  • Book: Crush It by Gary Vaynerchuk
  • Influencer: Gary Vaynerchuk
  • Conference, group, or event: Social Day London
  • Preferred social network: Facebook
  • Tool that you can’t live without: HubSpot