#46: Jake Larsen, YouTube Marketing Ambassador and founder of Video Power Marketing, on how he gets 3x return on ad spend for his clients

It’s easy to be intimidated by video, but you can do this. Jake advises that you don’t get bogged down in perfectionism but that you put systems in place to get consistent results. Find out how Jake feels about paying for ads and learn the three things you should do to get started.

Listen to this episode on iTunes

What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.


An influencer is someone who has the ability to move large amounts of people.

Jake owns a video advertising agency that focuses on YouTube, and he uses it to grow people’s influence and business. Their goal is to spend $1 on ad for $3-4 on sales.

Jake’s team consists of himself, two others, and he’s beginning to scale.

Jake wiped out his savings account in college to buy a camera to shoot documentaries and do short films. He started shooting local videos for clients and for businesses, but they didn’t know what to do with the videos. He eventually became an expert on YouTube ads.

He decided to start his own business and created a video marketing course. Within a few months, he was selling courses and getting invitations to speak.

Advice: Have systems and checklists in place so you can get predictable results.

Most influencers make the mistake of focusing too much on themselves and not enough on the audience.

To get started:

  • Identify your audience and what their challenge is.
  • Create a solution to their challenge.
  • Start advertising.

Be willing to pay for ads. They are guaranteed views, and they’ll get quicker results than growing organically.

If you’re just starting out, just go for it. Don’t worry about quality. That will come as you move along.

Favorite Five

  • Book: Love Is the Killer App by Tim Sanders
  • Influencer: Jesus
  • Conference, group, or event: Traffic & Conversion Summit
  • Preferred social network: YouTube
  • Tool that you can’t live without: Asana