#47: Dan Kuschell, bestselling author, entrepreneur, and angel investor, discusses the importance of holding true to your core values

You’ve heard it said — “Find your niche. Don’t try to be all things to all people.” Knowing and understanding your own core values with help you focus your influence and go narrow and deep rather than wide and shallow. Tune in to hear the strategy Dan would employ if he were starting his influencer journey today.

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What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.


An influencer is someone who has the ability to compel someone to take action.

Dan started his first company in 1992 as a direct response marketing company, and he’s had 11 companies since then. Today he helps influencers install better selling practices.

His first book, A Champion in the Making: Awaken the Champion within Your Life, Business, and Relationships, is about holding true to core values and practicing gratitude.

Dan has as team. He “makes stuff up,” and his team helps him “make it real.”

It takes a lifetime to build a reputation and 10 minutes to cause damage to it. Protect your reputation at all costs.

Don’t beat yourself up over what you might not be doing. Choose the one or two things that you really enjoy doing.

If he could start over, he would put out more mini books.

It’s important to have stamina, a long-term approach in the game (market stamina or business stamina)
If you want to become a thought leader, hang out with thought leaders.
Become a contributor, a value creator to others while you’re learning.

If he had to start over, Dan would interview Influencers for a podcast or radio show on Facebook Live. He would publish these interviews at least once a week. Dan believes going a centimeter wide and a mile deep is better than a mile wide and a centimeter deep.

Favorite Five

  • Book: Never Split the Difference by Christopher Voss and Tahl Raz
  • Influencer: Robin Sharma
  • Conference, group, or event: Genius Network
  • Preferred social network: Facebook, Twitter
  • Tool that you can’t live without: Slack, Audible, CommitTo3