Matt has interviewed over 100 guests on his podcast — guests like Ryan Holiday, Megan Bruno, and Tal Ben-Shahar. In today’s episode, he reveals a common theme among his guests. He also explains why your audience may increase more with lesser-known than well-known guests.
Listen to this episode on iTunes
What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.
IN TODAY’S EPISODE YOU’LL LEARN:
An influencer is about being a trusted resource, being someone who shapes people’s thinking. They’re a curator or gatekeeper of relevant and interesting information.
Matt is an investor and a podcaster of The Science of Success.
Matt has a team so that he can focus on high-leverage activities.
Common mistake podcasters make: airing content that’s not that great just because you already produced it.
Two to three months into podcasting, Matt accidentally violated iTunes terms of service and was temporarily banned from the platform. Lesson: In your episode’s description, don’t include names of people who are not in your podcast.
If you don’t yet have an audience, partner with someone or a website that already has an existing audience. Find an audience and figure out a way to get in front of them.
It’s not uncommon for hosts get more engagement from podcast episodes that feature little-known guests. Big-name guests might tweet about their upcoming appearance on your podcast, while lesser-known guests will hustle and advertise the episode for you.
Guests Matt has interviewed on his podcast:
- Megan Bruno — how to have a healthy relationship with your emotions
- Tal Ben-Shahar — finding happiness by embracing negative experiences
- Ryan Holiday
Recurrent themes from guests: Cultivate self-awareness
If he had to start over today…Matt would choose an industry that interested him. He would find the top 10-20 sites around that topic and the top 100 experts in that field. He’d simultaneously try to get podcast guests while trying to partner with one of one or more websites.
- Book: Never Eat Alone by Keith Ferrazzi
- Influencer: Tim Ferriss
- Conference, group, or event: 212 Conference
- Preferred social network: Twitter
- Tool that you can’t live without: Evernote