A podcast should be good for all involved: the guest, the audience, and the host. In today’s episode learn how to make sure your guest is a good fit for your audience. Also, learn what keeps new podcasters from gaining traction.
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What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.
IN TODAY’S EPISODE YOU’LL LEARN:
An influencer has an audience and contributes to the conversation to help himself and others learn.
Austin wears multiple hats. He’s the director of business development at Fresh Technology, which wants to reinvent the restaurant space. He also works with Matt Bodnar, producing the Science of Success podcast. He also does consulting and marketing work.
Fresh Technology helps with both strategy and with the technical side of podcasting. One piece of content can be used in multiple ways. One interview could get broken down into four article ideas, etc. Fresh technology can help you see fresh possibilities for your content.
Video is great for SEO and a great way to grow an audience.
Background: Austin got into podcasting after contacting a friend who had a podcast to see how he could get involved. They started brainstorming and implementing suggestions and requests from their listeners. Today their team consists of four people.
Don’t cut corners on guest research. Make sure your guest is a good fit for your audience and that the result will be good for all involved: the guest, the audience, and you.
Do some planning but don’t get paralyzed. Just get started, and your audience will tell you what they like.
Before you get started with podcasting, think about what you like (history, art, politics, etc.) and how you could put spin on it.
The reasons new podcasters might not get traction:
- Not being yourself
- Not asking good questions
- Not utilizing storytelling enough
- Not staying on topic
Upcoming project: Leverage Media will be a media group that will help with podcasting, provide consulting on current podcasts, and, if the chemistry is right, possibly form a group of podcasters that work together on projects.
- Book: Influence by Robert Cialdini
- Influencer: Tim Ferriss
- Conference, group, or event: Podcast Movement
- Preferred social network: Twitter
- Tool that you can’t live without: BuzzSumo