#54: Alex Charfen, creator of the Entrepreneurial Personality Type movement, digs deep into personality types and motivations

Had a hard day? Then don’t miss this episode. If you have a desire to change the world, Alex’s message is for you. Being a mover and shaker often means being lonely and misunderstood. Might want to have some Kleenex handy…

Listen to this episode on iTunes

What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.


An influencer is someone who is able to create a social movement that expands beyond themselves.

Alex works with visionary entrepreneurs who are growing and scaling businesses to stop limiting behaviors, understand themselves better, and create momentum.

The entrepreneurial personality type is one who gets up every day to change the world, who exposes themselves to vulnerability to make the world a better place.

Background – Alex didn’t do well in school or connect much with others when he was a kid. He read ferociously. As a young adult, he was better at business than studying. He sold a company while in college and later became a Fortune 500 consultant. When he met his wife, he had a thriving business but it was weighing him down. So he retired, then got into real estate. In 2007, he lost everything.

In 2007, he wrote his first information product that had his name on it, and made about $70 million dollars. His back-end product, a class, had a 90% adoption rate.

Since then, he’s been training business owners to scale businesses by:

  • Building a team
  • Growing a business around the team
  • Maximizing opportunities without burning out

He set out to write a book, but when trying to describe “entrepreneur,” he couldn’t do it. He realized entrepreneurs weren’t just business owners but anyone who was working to change things, that there were personality traits and experiences common among all influencers, past and present.

4 types of people in the world:

  • Caretakers
  • Communicators
  • Coordinators
  • Evolutionary hunters (Entrepreneurs/Influencers)

Favorite Five

  • Book: Think and Grow Rich by Napoleon Hill
  • Influencer: Peter Drucker
  • Conference, group, or event: ClickFunnels Conference
  • Preferred social network: Facebook
  • Tool that you can’t live without: Pen and paper