#57: Bryan Kramer, keynote speaker, author, and CEO of Purematter, on bringing the human factor into marketing

Whether you’re promoting a business, an idea, or a personal brand, don’t overlook the importance of the keeping it human. After all, in the long run, it’s about relationships. In today’s episode, Bryan lays out the influencer path he would take if he had to start over today.

Listen to this episode on iTunes

What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.


An influencer (in the social media age) is someone who is well known and respected in a certain circle/category, and can sway many people’s decisions through their online activity.

After preaching H2H over B2B and B2C strategies for 10 years, a keynote address went viral, resulting in book deals and a TED talk.

Today Bryan’s team is made up of contractors, which gives him, and them, flexibility.

Embarrassing Moment:
Bryan delivered his TED talk “from the heart,” as working from written prompts/lines don’t work for him.

20% of TEDx talks make it to the homepage of TED.

Bigger business does not necessarily mean more money. You’re most likely to be successful by sticking with your vision and what drives you.

Focus on educating people over self-promotion.

Opinions coming from passion-derived experience are the best.

If starting from scratch today…Bryan would reach out and connect with about 10 people who knew their business well, interview them, and turn those into content pieces.

Favorite Five

  • Book: Orbiting the Giant Hairball by Gordon Mackenzie
  • Influencer: Brian Fanzo
  • Conference, group, or event: Social Media World
  • Preferred social network: Facebook. He prefers Twitter but his business doesn’t thrive there.
  • Tool that you can’t live without: Evernote