#64: Chris Ducker, author of Virtual Freedom and founder of Youpreneur, on future-proofing your career

“Ultimately, your customers will shape the way your business grows in the future.” Chris’ new book, The Rise of the Youpreneur, is a perfect example of this. Get the full story in today’s episode. Also, learn Chris’ strategy for how to launch a book and get Amazon reviews right out of the gate.

Listen to this episode on iTunes

What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.


Chris’ new book Rise of the Youpreneur is a call to action to build your personal brand.

A bit weary of being known as “the virtual assistant guy” after the success of his first book, Virtual Freedom, and the flourishing of the Live2Sell call center and Virtual Staff Finder, Chris was ready to turn his attention to the next thing — helping individuals grow their personal brand with Youpreneur.

Virtual Freedom gave Chris a platform and access to those who would become the perfect Youpreneur customers — bloggers, podcasters, YouTubers, influencers, etc. He listened to his audience, discovered their needs, and delivered the solution in the form of the Youpreneur community.

Each month, Chris has four 15-minute Skype calls with random customers and potential customers so that he can keep a pulse on their needs.

“They will always tell you what they want. It’s up to you whether or not you pay any attention.”

“I always say that the core of what I do as an entrepreneur is I’m just a problem solver … If I present solutions to those problems well enough, I get to put a price tag on them.”

While The Rise of the Youpreneur was officially launched February 20, Chris pre-released 500 copies to his Youpreneur Summit attendees in November 2017. The subsequent buzz around the book has been great PR for the official book launch.

A strategy for getting Amazon book reviews: offer additional free resources to book buyers who leave a review, and solicit reviews from anyone who was gifted a pre-release book.

Chris believes he’s found his life’s work in helping others “future-proof” their careers by building their personal brands.