#7: Greg McKeown, public speaker, leader and business consultant, author of Essentialism, on essentialism

Greg’s book Essentialism is not about saying no. It’s about saying yes to the most important things for you. In today’s episode, find out why Essentialism has had an unusual pattern of continuous growth since its launch, why practicing essentialism doesn’t get easier with time, and what needs to happen first — even before you begin the planning process.

Listen to this episode on iTunes

What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.


An influencer is like a trim tab, a very small rudder of a large ship.

Greg’s work involves understanding what are the “trim tabs” in our lives.

Essentialism has had an unusual pattern of continuous growth since its launch.

Essentialism gets harder with practice because it works, which means you’ll be saying no to a whole series of things. Then the opportunities that come to you will be in areas in which you’ve been investing, and they’ll be harder to turn down.

As your strategy and intention changes, your awareness of opportunity changes.

Essential intent precedes plans.

Essentialism fundamentally is about doing the right things at the right time for the right reasons rather than trying to do everything that is popular right now.

Favorite Five

  • Book: Boys in the Boat by Daniel James Brown
  • Influencer: William Wilberforce
  • Conference, group, or event: World Economic Forum
  • Preferred social network: LinkedIn
  • Tool that you can’t live without: Personal journal